How did we help Graines d’Ici boost online sales and enhance customer retention ?

Platform that lets users order customised sustainably sourced food baskets online.

Context

Graines d'ici, based in Nantes, France, focuses on delivering seasonal and sustainably sourced fruits and vegetables. As their popularity grew, they aimed to expand their reach. Despite growing traffic to their website, the company struggled with high churn rates.

Our mission was to address the issue and help Graines d’Ici unlock their potential for growth.

Challenges

  • Churn at Check Out :
    Visitors often abandoned their shopping carts.

  • Undervalued Brand Perception :
    The website did not resonate with the target audience.

  • Lacking Customer Loyalty :
    No incentive in place to turn one-time buyers into long-term clients.

Services

UX Design

Product strategy

Software development

UI/UX design

Key Technical Contributions

  • Website overhaul

  • ERP integration

  • Bug fixes

  • Accounting automations

  • CX enhancements

  • Consulting

Molecular Solutions

We initiated a three-pronged approach:

UX Strategy : Our first step was conducting an in-depth UX audit to pinpoint friction points. Based on these insights, we crafted a streamlined UX strategy that simplified navigation and reduced the steps to checkout.

UI Redesign : We introduced a fresh, modern UI tailored to appeal to our target demographic. This redesign focused on aesthetics and functionality, making the site visually appealing and easier to use.

Incentivising Engagement: To cultivate loyalty and encourage word-of-mouth, we developed a referral program and fidelity program.

Molecular Results

“Working with Molecular was like finding a key team member we didn't know we were missing—straightforward, understanding, and genuinely invested.” 


Graines d’Ici

The overhaul of Graines d’Ici’s digital touchpoints led to remarkable outcomes:

  • Conversion Rate Increased by 35%:

    Post-implementation, more website visitors started turning into paying customers.

  • Cart Abandonment Reduced
    by over 25%:

    New streamlined processes and an intuitive interface helped reduce churn in customer journey.

  • Customer Retention Grew by 40%:

    The introduction of the referral program significantly boosted organic growth and enhanced the brand’s market presence.

Need advice ?